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Exclusive insight, expert research and profound guidance for leaders who seek to accelerate revenue growth.

A New Market Strategy Changed Our World

This global player entered the high-tech hardware industry nearly 50 years ago. It is owned by a multi-billion-dollar company based outside the US with a storied 120-year history. Solid as it was, they struggled to keep their brand among the top fifteen in their market. Their sales model relied almost entirely on channel partners supported by a small in-house sales team. All channel partners offered virtually every major brand on the market, so no effort was made to move buye

Consulting Firm Posts 330% Growth

A nationally recognized consulting firm had a lot going for it… brand awareness, market share, offices in over thirty major markets, but it suffered through seven straight years of less than 3% revenue growth. Why? When the team at Motum analyzed the problem, we found a number of causes. Marketing was predominantly word-of-mouth. Its consulting resources were viewed strictly as a commodity pushing average selling price downward. All sales was being done by client-delivery res

Do You Truly Know Your Buyers?

Do you look for market insights from your most trusted customers? Do you poll them regularly for their unbiased viewpoint regarding their needs and behavior. Do you test your messaging with them before it is released? If you do, you may just find there is a wide gap between what your best customers say and what the market would tell you. Long-standing customers have established a close professional relationship with you. They like you. It is human nature to tell you what they