DALLAS, TEXAS: Motum, a market leader in revenue performance consulting and Leadership-as-a-Service, today announced the appointment of James Tucker as Principal. With more than 25 years of experience in go-to-market (GTM) strategy, global product marketing, and sales enablement leadership, James will help clients accelerate growth, optimize revenue performance, and navigate complex business transformations.

"I’m passionate about helping B2B organizations align product, market, and sales strategies to accelerate adoption and revenue," said James Tucker. "Motum’s proven framework and history of client success are a perfect fit for me to deliver meaningful impact as both a fractional leader and practitioner."

James brings deep expertise in product launch, growth strategy, strategic marketing, and high-performance team leadership, with a proven track record driving results across enterprise and SaaS software, financial services, and digital marketplaces. He has successfully guided organizations through transformative changes, helping them evolve from transactional sales to solution, service, and channel-led models.

"James joins Motum at a pivotal moment for our clients as they seek to scale and adapt in fast-changing markets," said Dain McCracken, President of Motum. "His ability to translate strategy into action and lead teams through transformation will help organizations capture new opportunities and sustain growth for the long term."

As Principal, James will work closely with executives to refine revenue strategies, optimize GTM approaches, and drive scalable business transformation. His leadership will help companies unlock operational efficiencies, achieve predictable growth, and pursue new opportunities across direct and partner-driven routes to market.

About Motum

Founded in 2007, Motum is a market leader in revenue performance consulting and Leadership-as-a-Service, working with clients from early-stage start-ups to multi-billion-dollar organizations across five continents to create sustainable revenue growth and develop “unfair” competitive advantages for the long term.

For more information, visit www.motum-us.com, email info@motum-us.com, or call +1 (214) 432-0525. Connect with us on LinkedIn.